Creative ideas, thoughtful builds, and a co-creating mindset.

I’m Rebecca, a Portland-based designer, project manager, and web developer. I collaborate with clients and teams to turn ideas—whether yours or ones we shape together—into clear digital expressions: brands, websites, pitch decks, email campaigns, names, print materials, or whatever else needs to exist but doesn’t yet.

Rebecca Kershberg shot by Haley Busch

Background

I’ve been working in the digital space—both in-house and at agencies—since 2007, designing, building, and managing everything from logo systems and copywriting to email flows and social outreach. Whether you’re starting from scratch or refining what’s already in motion, I’m here to make sure every touchpoint that clicks, scrolls, or taps is working in service of your bigger picture.

Design Capabilities

Brand Identity & Visual Systems
Logo design, brand standards, style guides

Web Design & Development
UX/UI, wireframes, mockups, custom builds
Platforms: Shopify, WordPress, Squarespace

Email Marketing & CRM Flows
Design, build, and automation strategy
Tools: Klaviyo, Mailchimp, Campaign Monitor

Presentation & Print Design
Pitch decks, reports, business cards, merchandise

Creative Direction & Messaging
Naming, voice & tone development, copy strategy
Conceptual direction and hands-on art direction

Leadership Capabilities

Creative Project Management
Brief writing, scope definition, timeline ownership
Cross-functional collaboration across design, dev, and ops

Strategic Planning & Team Leadership
Prioritization, stakeholder communication, resource management
Mentoring designers and fostering skill growth

Vendor & Platform Oversight
Freelancer sourcing, consultant vetting, and tool evaluation
Integrating digital workflows, including AI-assisted systems

Presentation & Feedback Culture
Leading critiques, delivering client presentations, refining processes

Recent Work

Most Recent Experience

Creative Director
JAZ Capital Partners (In-house)
2015 – 2024

Driving brand creation at the intersection of venture capital and design, I served as in-house creative director for a VC firm investing across sectors—from legal tech to healthcare to creative services. I built visual identities and brand systems from the ground up, translating strategy into digital experiences, outreach tools, and websites. Many of these clients operated in highly regulated or competitive spaces where discretion was critical; I worked closely with founders and internal teams under strict confidentiality to develop thoughtful, durable brands. The role spanned design direction, cross-functional collaboration, and mentorship—all in service of launching brands built to evolve.

Previously

Digital Projects Manager
Social Science Research Council — New York, NY
2013 – 2015

Web Designer & Front-End Developer
Specific Performance LLC — Carlsbad, CA
Oct 2004 – Feb 2012

Freelance Creative
Vision & Code — remote
2004 – Present

Education

The Art Institutes
BS, Digital Communication and Media / Multimedia
2001 – 2005

Duke University
Certified Integrative Health Coach, Integrative Medicine
2012 – 2014

YogaWorks NYC
RYT 200, Yoga Teacher Training / Yoga Therapy
2012